Msc. in Digital Marketing & Data Analytics

The EM Lyon Master in Digital Marketing & Data Analytics is a one-year programme (or two years from Year 1 entry) based at emlyon business school's Paris campus, designed for students targeting careers at the intersection of digital strategy and data-driven marketing. The curriculum covers digital marketing strategy, marketing analytics, data governance, statistical methods, and technical tools including Google Analytics, SQL, Python, and Power BI, alongside immersive international seminars in Europe and Montréal. Students complete a 4–6 month professional experience component and graduate with strong technical fluency. The programme places 100% of graduates within six months at an average starting salary of €56,300, with top employers including Accenture, Deloitte, L'Oréal, Chanel, and Amazon.