Msc. in Marketing

The Master's Degree in Marketing at LUISS Guido Carli is a two-year, English-taught programme in Rome that trains students for careers in brand management, digital marketing, market research, and product management. The curriculum spans consumer behaviour, branding, integrated marketing communication, CRM, and data science for marketing, with an innovative focus on AI and neuromarketing applied to marketing practice. It is designed for recent graduates from any discipline who have a solid foundation in marketing, economics, or statistics and wish to enter roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, or Market Research Analyst. Graduates report a 95% employment rate within one year and strong placement across consumer goods, technology, and multinational corporations.