Msc. in Marketing

The MSc in Marketing at UCD Smurfit School is a 12-month full-time programme that trains graduates for marketing management roles in Ireland and abroad, with an emphasis on strategic decision-making, data-driven insights and digital competence. Students complete 10 core modules across three trimesters, covering topics such as consumer behaviour, branding, pricing, digital retail and analytics, and finish with a Marketing Project and a major summer consulting project with a large company. It is open to graduates from any discipline, including non-business backgrounds, who want to build or advance a marketing career.